Designed, built, and shipped a $2M nationwide bookkeeping initiative (0-1 in 90 days, piloting across 7 markets / 738 offices), integrating Xero into existing tax workflows across 9 functions with minimal engineering overhead. Built the commercial case end to end: market positioning, tiered pricing with unit economics, cost-to-serve models, and the FY27 investment case.
Recognized as "catalyst for change" by executive leadership.
Field Note